GLDN Jewelry

E-commerce jewelry brand with a personalized touch.

Nestled in a small town in the Pacific Northwest, GLDN is a woman-owned studio dedicated to creating handcrafted, high-quality jewelry driven by story and built with meaning. Working as an in-house designer, I lead execution and implementation of digital experiences across web, email, and social media. I have collaborated to evolve and maintain engaging branding, UX/UI and marketing to increase conversion rate, retention and acquisition of new customers. Collaborating with key partners, I have also developed new landing pages and optimized product detail pages and collections through the Shopify platform.

Over the course of my tenure with GLDN, I have been involved in every stage of the creation process and get to see daily the impact made with our highly-engaged community.

Output

Email Design
UX/UI
Campaign Direction
Art Direction
Print Collateral

Credit

Designed at GLDN Jewelry

Creative Team:
Evan Donnelly
Amy Aguirre

Copy:
Rikki Austin

Photography:
Maggie Kaiserman