Leelanau Cellars

A packaging refresh inspired by Up North, Michigan.

A family owned winery since 1974, Leelanau Cellars is one of the most recognizable and respected wineries in the Great Lakes region. They were in need of refreshed packaging to unify their offerings and uphold their respected reputation.

With over 40 distinct varieties being sold in major retailers nationwide, the task of updating a label system to work across all lines was no easy feat. The final labels keep equitable pieces of the former designs while unifying the system with a simple yet purposeful layout that allows the existing artwork to shine.

Output

Brand Identity
Design System
Packaging

Credit

Designed at Phire Group

Creative Direction:
Tony Godzik

Copy:
Jim Hume
Valentina Silva