Second To None

Customer joy, delivered.

An Ann Arbor, MI mystery shopping company was in need of a digital refresh. With an existing online presence and proven dedication to providing their clients with human-centered insights, the updated website would need to elevate, modernize, and simply their established equity.

The result is a completely refreshed site that brings clarity to Second To None’s services and makes it easy for mystery shoppers and clients alike to navigate and find information. Whimsical iconography is paired with elements derived from the brand identity in an approach that is bold and differentiated in market.

Output

Iconography
Responsive Website Design

Credit

Designed at Phire Group

Creative Direction:
Kurt Keller

Copy:
Jim Hume
Valentina Silva