Crest & NauticStar

Iconic boating brands make a splash in the new model year.

The leading marine brands Crest and NauticStar, two manufacturers in the MasterCraft Boat Holdings family, received a revamp for the 2021 model year. After establishing informed strategy, design principles, and collateral intent through new brand standards for the two brands, the model year catalogs and product guides were updated to reflect the refreshed branding.

The resulting pieces of collateral sell in each product lineup with fresh typography and color palettes, strategic messaging, and easy-to-navigate page designs.

Output

Brand Identity
Brand Standards
Collateral
2021 Catalogs/Guides

Credit

Designed at Hyperquake

Creative Direction/Collaborator:
Jason Carter

Copy/Strategy:
George Taliaferro
Mike Fox

Photography:
Mike Calabro, Urban Camper